> For the complete documentation index, see [llms.txt](https://rollout.autoura.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://rollout.autoura.com/platforms/aurora.md). # Aurora ### Ownership Public / Uber (23%) ### Status Plan to start robotaxi service in 2024 "We continue to expect Aurora Connect, our product for the ridehailing market, to follow the launch of Aurora Horizon" - (August 2022) **Source**: ### Leaked memo Information about next steps on the road to revenue from a leaked memo August 2022. **Source**: ### Uber 10 year partnership with [Uber](/retail-and-maas/uber.md) **Our 10-year agreement to receive Uber’s data gives us a unique competitive advantage. For example, we’ve already leveraged Uber’s detailed marketplace data to:** * Select the city locations of our first launch; * Prioritize our development roadmap—we know what trips are most popular and where they take place (for example, rides to the airport), and what roadways are most frequently traversed; and * Develop tools to optimize our fleet positioning, including pick-up and drop-off zones. ### Testing {% embed url="" %} ### Commercialisation {% embed url="" %} {% embed url="" %} *As we expand, our unit economics will increasingly allow for price-induced market growth. When the price/mile reaches $1 (imagine a $7 trip across SF vs \~$25 today) we expect autonomous ride-hailing to become economically preferable to >70% of car ownership in the US.*