# Aurora

<https://www.aurora.tech>

### Ownership

Public / Uber (23%)

### Status

Plan to start robotaxi service in 2024

"We continue to expect Aurora Connect, our product for the ridehailing market, to follow the launch of Aurora Horizon" - (August 2022)

**Source**: <https://d1io3yog0oux5.cloudfront.net/_0d456947caed8b792f329317870cc05c/aurora/db/880/7533/shareholder_letter/Aurora-2Q22-Shareholder_Letter.pdf>

### Leaked memo

Information about next steps on the road to revenue from a leaked memo August 2022.

**Source**: <https://techcrunch.com/2022/09/02/in-leaked-memo-aurora-ceo-weighs-spinouts-layoffs-and-acquisitions-against-sale-to-big-tech/>

### Uber

10 year partnership with [Uber](https://rollout.autoura.com/retail-and-maas/uber)

**Our 10-year agreement to receive Uber’s data gives us a unique competitive advantage. For example, we’ve already leveraged Uber’s detailed marketplace data to:**

* Select the city locations of our first launch;
* Prioritize our development roadmap—we know what trips are most popular and where they take place (for example, rides to the airport), and what roadways are most frequently traversed; and
* Develop tools to optimize our fleet positioning, including pick-up and drop-off zones.

### Testing

{% embed url="<https://www.reuters.com/business/autos-transportation/toyota-aurora-test-drive-autonomous-ride-hailing-fleet-texas-2022-03-23>" %}

### Commercialisation

{% embed url="<https://aurora.tech/blog/our-blueprint-for-launching-our-ride-hailing-business>" %}

{% embed url="<https://twitter.com/sterling_a/status/1421134175248130052>" %}

*As we expand, our unit economics will increasingly allow for price-induced market growth. When the price/mile reaches $1 (imagine a $7 trip across SF vs \~$25 today) we expect autonomous ride-hailing to become economically preferable to >70% of car ownership in the US.*&#x20;


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