# Ford

<https://corporate.ford.com/operations/ford-autonomous-vehicles-and-mobility.html>

### Vision

Ford is refocusing its investments away from the longer-term goal of Level 4 autonomy (that's a vehicle capable of navigating without human intervention though manual control is still an option) for the more immediate short term gains in faster L2+ and L3 autonomy.&#x20;

**Source**: <https://www.engadget.com/ford-ceo-farley-explains-the-business-factors-behind-argo-a-is-shutering-230035350.html>

The new 550-person company, called Latitude AI, will be dedicated to improving Ford’s existing advanced driver-assistance system known as BlueCruise and developing new automated driving technology for its next-generation of vehicles

**Source**: <https://techcrunch.com/2023/03/02/ford-forms-automated-driving-subsidiary/>

### Argo AI

Previously invested in Argo AI alongside Volkswagen.

Ford's robotaxis were branded as Ford within the [Lyft](https://rollout.autoura.com/retail-and-maas/lyft) app. (Example from Miami August 2022)

<img src="https://1172478037-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FnZ7CKF40p2E6Sr58aniF%2Fuploads%2Fn6H23aiMSN2JKYbPHkfY%2Fimage.png?alt=media&#x26;token=f43cbac7-6f37-44f5-864d-7f833d68fd42" alt="" data-size="original">