Ford

https://corporate.ford.com/operations/ford-autonomous-vehicles-and-mobility.html

Vision

Ford is refocusing its investments away from the longer-term goal of Level 4 autonomy (that's a vehicle capable of navigating without human intervention though manual control is still an option) for the more immediate short term gains in faster L2+ and L3 autonomy.

Source: https://www.engadget.com/ford-ceo-farley-explains-the-business-factors-behind-argo-a-is-shutering-230035350.html

The new 550-person company, called Latitude AI, will be dedicated to improving Ford’s existing advanced driver-assistance system known as BlueCruise and developing new automated driving technology for its next-generation of vehicles

Source: https://techcrunch.com/2023/03/02/ford-forms-automated-driving-subsidiary/

Argo AI

Previously invested in Argo AI alongside Volkswagen.

Ford's robotaxis were branded as Ford within the Lyft app. (Example from Miami August 2022)

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