Apple

Status

Who knows! But likely something consumer facing with a focus on digital experience...

Apple hires Lamborghini executive to help steer EV programTechCrunch

Apple snags longtime Ford exec as the iPhone maker powers up EV car projectTechCrunch

Analysis

"the sheer number of seasoned auto executives and engineers who end up at Apple’s base in Cupertino, south-east of San Francisco, suggest that a car is Apple’s ultimate goal."

Source: https://www.autodaily.com.au/will-apple-build-a-production-autonomous-car/

Previously

'Apple Car' team dissolved & 2025 launch may be in doubt says Ming-Chi Kuo | AppleInsiderAppleInsider

Apple aims to launch self-driving electric car in 2025, says reportthe Guardian

Acquisitions

Apple buys self-driving startup Drive.ai

Source: https://www.theverge.com/2019/6/25/18758820/drive-ai-self-driving-startup-shutting-down-apple June 2019