# Apple

### Status

Who knows! But likely something consumer facing with a focus on digital experience...

{% embed url="https://twitter.com/SawyerMerritt/status/1600198442772443136" %}

{% embed url="https://techcrunch.com/2022/07/27/apple-hires-lamborghini-executive-to-help-steer-ev-program/" %}

{% embed url="https://techcrunch.com/2022/05/03/apple-snags-longtime-ford-exec-as-the-iphone-maker-powers-up-ev-car-project" %}

### Analysis

**"**&#x74;he sheer number of seasoned auto executives and engineers who end up at Apple’s base in Cupertino, south-east of San Francisco, suggest that a car is Apple’s ultimate goal.**"**

**Source**: [https://www.autodaily.com.au/will-apple-build-a-production-autonomous-car/](https://www.autodaily.com.au/will-apple-build-a-production-autonomous-car/)

{% embed url="https://www.youtube.com/watch?v=WQAMKjXA0-A" %}

### Previously

{% embed url="https://appleinsider.com/articles/22/03/15/apple-car-team-dissolved-2025-launch-may-be-in-doubt-says-ming-chi-kuo" %}

{% embed url="https://www.theguardian.com/technology/2021/nov/18/apple-aims-to-launch-self-driving-electric-car-in-2025-says-report" %}

### Acquisitions

Apple buys self-driving startup Drive.ai

**Source**: [https://www.theverge.com/2019/6/25/18758820/drive-ai-self-driving-startup-shutting-down-apple](https://www.theverge.com/2019/6/25/18758820/drive-ai-self-driving-startup-shutting-down-apple) June 2019
